Paid Marketing
Pay Per Click or PPC is a business model that involves paying everytime someone clicks on an Advertisement on a webpage.
At Just A Web Company we pride ourselves on delivering customer service on an individual level. No two Ad Campaigns are alike, and neither are the businesses we work with.
We are here to help our clients grow their business through well-designed and closely managed PPC campaigns.
Many of our clients arrive with poorly performing campaigns. They are spending money and generating traffic, but not delivering any tangible benefit to the business. As a premier pay-per-click marketing agency, we work closely with our clients to define their objectives. We then select the right keywords and develop ad copy before putting it all together into a well-structured campaign designed to deliver.
Once the campaign is launched, we enter the feedback loop of analysis and optimization. A critical part of any pay-per-click campaign often ignored or forgotten by DIY-PPCers. This active cycle of check, assess and improve is what makes a great campaign awesome and drives more relevant traffic to your site for less.
Google Ads Campaigns The most established form of pay-per-click for paid search marketing, with a predicted 80% of ad search revenues in the US in 2018. Google Ads is a place where nearly every company can benefit from some form of presence.
In today’s mobile world, Google searches from phones are increasing and with it the opportunities of getting in front of your customers at the right moment. Right when they are searching for answers or information on your product.
With a huge set of campaign objectives, Facebook ads can be deployed in many ways. Promoting your Facebook page, building brand awareness, driving traffic to your website or generating leads. Careful audience targeting is key when running Facebook ads to be sure your message is reaching the demographic.
Online user consumption of video content has been increasing rapidly, generating significant audiences. Owned by Google & part of the Adwords PPC empire, Youtube enables the targeting of specific topics or videos. Overlay or video ads, either alongside on-topic Youtube content or to demographically targeted users.
As the second largest search engine in the US, Bing offers a significant audience that should not be ignored. A properly structured Bing campaign can offer excellent ROI with keywords sometimes available at a lower cost than the equivalent keyword on Google.
Now a part of the Verizon-owned Oath advertising network, along with AOL, flickr & tumblr. Yahoo offers a global reach of 1 Billion monthly active users and 2 Billion ad impressions per day. Yahoo campaigns offer search ads, native ads & video ads allowing audiences to be targeted with a wide variety of ad formats.
These digital advertising channels are available to businesses of all sizes to reach out and connect with their audience. One of the first steps in building a winning digital marketing strategy is to understand and analyze your objectives before selecting the channel(s) that enable you to deliver on those objectives.
We partner our expert PPC services with social media and appropriate SEO to deliver a comprehensive marketing plan to our clients.